Cell cryopreservation breakthrough fueled by OriGen Biomedical customer feedback
Every stem cell cryopreservation solution from OriGen is developed based on honest customer feedback. The company listens to global insights from markets and turns them into motivation for continuous product improvement. By taking in both positive and negative feedback, OriGen delivers innovative cell solutions that are effective and exceed expectations.
Feedback from the core market – North America
Customers in North America highly appreciate the quality and reliability of OriGen’s stem cell cryopreservation solutions. Blood Centers of America (BCA) – a network that supplies over 50% of the U.S. blood supply – remarked, “OriGen’s advanced cryogenic technology perfectly aligns with our commitment to supporting life-saving therapies.” BCA emphasized that its collaboration with OriGen would “enhance the quality of blood and cell products supplied for research and clinical use,” highlighting customer trust in OriGen Biomedical’s reputation.
Many hospitals and biotech companies in the U.S. regard OriGen as “the go-to provider for single-use products in cell and gene therapy,” shown by OriGen’s status as an “industry-preferred supplier”. OriGen’s CEO also expressed pride that their CryoStore™ bags are considered a durable standard in the industry.
Yet no journey is perfect. Some transplant centers reported occasional leaks after thawing, though rare. Rather than avoiding the issue, OriGen promptly issued a guide titled “How to Prevent Freezing Bag Breaks,” recommending using an O-Wrap® layer and gentle handling of EVA plastic when frozen. These instructions were widely distributed, and OriGen updated its FAQ on claims procedures to help customers respond if issues arose. As a result, many customers reported satisfaction with OriGen’s technical support, recognizing the company as receptive and quick to improve.
European standards and RFID innovation
Europe is known for its rigorous standards in medical products. OriGen’s CryoStore™ FLEX bag earned its CE Mark in early 2022, reflecting the company’s ability to meet even the strictest requirements. European labs reported that OriGen’s CryoStore™ bags showed superior durability and lower rupture rates compared to some previous suppliers.
With a warehouse and office in Germany and distributors throughout Europe, customers appreciated OriGen’s prompt shipping and customer service. At events like ISCT Europe 2022, OriGen’s leadership joined expert panels, signaling the company’s commitment to understanding regional needs. As a result, OriGen is now seen as a reliable partner in providing single-use packaging solutions for the rapidly growing cell therapy sector in Europe.
Concerns around cost and temperature management also arose. Many public blood banks desired more competitive pricing. OriGen responded by introducing the CryoStore™ FLEX flat multi-chamber design, which reduces costs for small-sample storage without needing multiple bags. Meanwhile, advanced labs aimed to track bags using RFID/IoT tech. Recognizing this, OriGen is collaborating with partners to launch RFID-integrated CryoStore™, promising transparent data on temperature and sample journeys. [1]
In summary, European customer feedback has been positively received, with OriGen actively refining its offerings and sustaining its leadership in the market.
Responsive technical and logistics support in Asia
Customers in Asia (China, Japan, Korea, etc.) praised OriGen’s multilingual technical support, which made it easy to access documents and user guides. When OriGen localized its guide “How to Prevent Freezing Bag Breaks”, cord blood banks immediately noted its convenience and voiced trust in the American-quality products. The PermaLife® bag for immune cells was also praised for making culturing processes neat and highly efficient. Blood bank professionals in Singapore appreciated the ability to divide one cord blood unit for multiple uses – something difficult to do with single-chamber bags.
Asian customers were also impressed with OriGen’s responsive service. The company regularly sends specialists for on-site training and virtual consultations, resolving technical issues promptly. This builds trust and has helped OriGen steadily expand its Asian market share.
Some challenges in Asia involve logistics and operational processes. Customs delays can disrupt storage timelines, so OriGen partnered with local agents to stock inventory within the country to speed up delivery.
ASEAN-region labs were particularly interested in saving freezer space. OriGen immediately introduced the flat-foldable CryoStore™ FLEX and accepted custom-size orders to fit niche needs.
This feedback has helped OriGen enhance its after-sales service and diversify its stem cell cryopreservation offerings, reinforcing its commitment to the dynamic Asian market.
Feedback as a catalyst for breakthrough innovation
Each geographic region has its own unique needs. Gathering region-specific feedback helps OriGen better understand customer expectations. North America, Europe, and Asia all have different cryogenic storage requirements. Listening to reviews enables OriGen to evolve with each market and maintain global customer trust.
Feedback is not just a quality metric – it’s a wellspring of innovation. Every advancement stems from real customer needs across continents, from updating usage guides to regional warehousing and RFID/IoT integration.
Biogroup Vietnam is the strategic distribution partner of OriGen Biomedical in Southeast Asia. If you need support with cryopreservation products or want to explore OriGen’s solutions in more detail, we’re always here to help.
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Reference
[1] Credenceresearch. (2024, June 18). Cryopreservation bags and freezing bags market. https://www.credenceresearch.com/report/cryopreservation-bags-and-freezing-bags-market
